"Your direct mail package indexed 340! Unbelievable!"

"Your direct mail package for More Magazine indexed at 200 doubling response. That doesn't happen too often in magazine history, and is the first time it's happened at Meredith."

"Not sure if anyone's mailing these days. And I'm really not sure anyone's posting 10% response rates. Anyone, that is, but MaryJanesFarm!"

"Your Trigger package now tops our winner's list as the best-ever direct mail package for Rodale books with results 2 to 1 over the standard! In fact, response was so high, we had to change the print run."

"Damn you, Manheimer. I'm on a really tight deadline and unfortunately I just discovered your site. Not only did all the cool stuff on it cost me a good hour on my project, I'll probably have to polish up my copy an extra half dozen to get it anywhere near where you've raised the bar. Thanks a bunch."

Hi Josh, you don't know me but I just wanted to say a great big WOW! from Canada. Was browsing LinkedIn and came across your little ad, followed it, and was glued to your work. I'm also in marketing, you like ARE marketing. You're an inspiration! Great, great stuff! Regards, Deb

"Your Gooseberry Patch package is making Oxmoor House direct mail history! It pulled an unbelievable response - so much so that we canceled our creative test for the next mailing, thinking that it would be wasted money!"

"I wish there was some way to give a super star rating for Josh. I can see why he is one of the world's best direct mail copywriters! I have spent 5 years writing internet sales copy myself, but having Josh first guide me and then fix my direct marketing copy had been an unbelievable experience. I honestly don't believe he sleeps much at all as his responses are rapid and to the point! I now have a direct marketing sales letter and order form that I know has every chance of succeeding. And I can't wait to unleash it! On top of that I've learned so much about direct marketing."

"Hi Josh, I found your controls samples through a link on a copywriting forum. Thanks! They are bursting with passion and have rekindled some joy in writing advertising for me. I could read your stuff for hours. This is exactly how I want to write em!"

"Your package increased our upfront response by 30% while at the same time giving us a 37% increase in conversion."

"After studying Gary Bencivenga, Clayton Makepeace, Parris Lampropoulos and all of the old Masters, I consider myself very fortunate to have found your website. I'll be studying your packages, and hopefully stealing your secrets, too ;-) It was an honor to read your work."

"Hi Josh, We launched our promotion last Friday and ... had our busiest day in history this week - 16 appointments. Yesterday we had 15 appointments. (These are some pretty gaudy numbers in our industry.) Our regular customers are stocking up on massage gift certificates (for themselves, not to give away) just like I had initially anticipated. Your emails played a big part in its success! Thanks again for your suggestions and copy."

Dear Josh, I swim in your wake. I have long admired your work (especially one effort I recall for Writer's Digest), and I often find myself recommending you when clients are looking to test something other than my stuff. I'm very good at selling clients on using me, but not quite as good at making the package! I steal shamelessly from you ...

"Your direct mail package beat our launch package by almost 50% on a net response basis. This is a phenomenal response!"

"The direct mail package [for Writer's Digest] was so successful that, for years, it crushed tests written by some of the biggest names in the business."

"We were astonished when your direct mail package pulled 72% better. I had not thought such an increase was possible."

"Here's a launch control that makes me almost believe that the traditional (read time-tested and known-to-perform) creative approach to subscription packages is on the upswing."

"Yes, you're winning, pulling over 50% better than the old control, and without significant fall-off in credit pay-up, and with the same number of people putting cash in the envelope."

"One way to intrigue is with teaser copy on the outer envelope that is so wildly interruptive and outrageous, you simply must find out what's going on inside. This is the technique used by Josh Manheimer."

"Over the years you've created winning direct mail packages for nearly all of our titles: The Artist's Magazine, HOW, SPARK!, and Story."

"It was a pleasure to finally talk to the Josh Manheimer. I hope you can beat your own control!"

"I've never written a letter to a direct mail copywriter before. But your subscription package for Writer's Digest was super."

"Wow! Gross is 4 times and net is double!"

"Cash orders is 84%. That's fairly phenomenal, Josh."

"Your direct mail package is beating all others."

"Your direct mail package is almost doubling the control!"

"As usual, a stellar effort! In reviewing HORSE JOURNAL'S status today, I was again struck by the impact of your HORSE SENSE package. It has really helped the momentum and strength of the title."

"Josh, your emails are kicking ass! Up over 11%+ conversion rate from 7.22%! Not only was waking you up hilarious and worth the money, you're turning us a significant return on investment."

"Your excellent creativity is showing VERY SIGNIFICANT results in renewals."

"Finally got this year's copy of Who's Charging What! Had no idea it was you who did so many of my favorite packages. Your work reminds me why I got into direct in the first place. Thanks for showing the rest of us the way!"

"I'm a direct mail copywriter too, and I like to keep a wary eye on the competition, and someone of your ability deserves the wariest of eyes!"

"The improvement in p(1) net subs was a whopping 45%!"

"JOSH: 10.55%! Bill Jayme: 7.06% Congratulations!"

"I was singing your praises and reading your copy to a class of 102 people attending the Columbia Journalism School's annual Publishing Course."

"Big winner over our other voucher. 40% lift in net. Thanks."

"Just wanted to let you guys know that your direct mail package killed the control by more than 50%! Nice job."

"You are still winning big. Still by a factor of 2 to 1. In fact, BOTH of your packages (regular pkg and double card) are winning big."

"Your Yellow Poly direct mail package has been the control at Playboy for at least 12 seasons!"

"The four-page letter for New England Monthly is a masterpiece of exclusivity, highly personal copy, mystery, irresistible teases, bold promises. It pulls a dazzling 35% cash with 80% pay-up!"

"Your Trigger package is perhaps the perfect direct mail package. It should be in a vacuum-sealed glass case somewhere!"

"The [Trigger] mailing is brilliant. But Manheimer & Wise did not accomplish this breakthrough using the CPP (Clean Piece of Paper) approach. Rather, they astutely built on proven techniques, some radical, others traditional--devised for Rodale by some of America's greatest copywriters."

Hi Josh, I just wanted you to know we are still waiting for results for the brilliant Nation package you did for us. We also plan to do a straight retest with our May campaign. I'll send you printed samples of the package today. Thanks!

"This direct mail package does an outstanding selling job with a logic that would make it difficult for a targeted prospect to refuse."

"Your launch direct mail package pulled really well! On top of that, you were such a pleasure to work with!"

"Your direct mail package beat the control in both house and rental. House response was 18% higher, rental response was 54% higher!"