“For over 25 years, I’ve written some of the most successful direct mail sales letters in the history of direct response marketing. Now may I now share the best of the best -- with you?”
- It’s late. You’re stranded between flights. Two magic words can force the airline to book you a hotel room at their expense. Who will tip you off to those crucial words? Not the airline.
- Did you know one of Vermont’s best restaurants is in the back of an old school bus? Do you know where the bus is parked?
- “I’m sorry to inform you,” the curator said, “but this is a fake. Worthless. A well-crafted forgery” -– and then he proceeded to chop a $1,000,000 painting into shreds with an axe …
Dear Friend,
Letter leads. They can make or break your marketing campaign.
Their job is to stick like old chewing gum. Slide down like Jell-O. And introduce you to the offer like a Southern hostess at Christmas time.
For almost 25 years, I’ve had the fun challenge of writing letter leads that grab readers by each eyeball and then …
... yank them right out of their sockets!
Now, with your permission, I’d like to send you a copy of 10 LETTER LEADS THAT SHOOK THE DIRECT MAIL INDUSTRY.
It’s truly an insider’s document formerly available only to direct marketing professionals and contains results so explosive, it should be labeled, “TOP SECRET!”
Which of my legendary letter leads will inspire you
to create your own record-shattering controls?
to create your own record-shattering controls?
Here is my historic letter lead for EVERYDAY HEALTH HINTS that helped it become the most successful package in the history of Rodale’s book division.
“Should be in a vacuumed sealed museum somewhere,” uttered Richard Armstrong -- an A-List copywriter with a client pedigree as long as my driveway.Here is my earth-shattering lead for MORE magazine that resulted in the most successful package in the history of the Meredith Corporation.
“Even the CEO came down to congratulate me,” gushed Ellen de Lathouder, Meredith’s VP of Marketing at the time.Here is my throat-grabbing lead for WRITER’S DIGEST which could not be beaten for over ten years by some of the greatest copywriters in the English Language.
“The copy is the best I’ve ever seen in a direct mail package,” sputtered veteran Meredith Artistic Director, Jeff Thompson, with mouth-agape.
“I’ve never written a fan letter to a fellow DM copywriter before,” lauded copy guru Bob Bly. “But your new subscription letter for WRITER’S DIGEST is super.”Here is the jaw-dropping lead for COOKING LIGHT which pulled 10.55% and humbled the late, great Bill Jayme.
(Bill graciously called to congratulate me and ask if I would consider changing careers.)Here is ...
- My mind-boggling lead for STORY magazine, written in one feverish weekend, which pulled 14%!
- My mesmerizing lead for THE NEW YORK REVIEW OF BOOKS which dominated the mail for almost eight years.
- My inspirational lead for THE ASIAN WALL STREET JOURNAL which quadrupled response and was written ... in Chinese!
- My shocking lead for NEW ENGLAND MONTHLY which pulled 85% cash!
- My famous leads for PLAYBOY ... ART & ANTIQUES ... VERMONT MAGAZINE ... that have caused people to leap onto chairs ... lean out windows and shout to strangers passing by, “My God! You’ve got to see this!”
Yes, I will understand if you need to take a moment to sit down and place a cold compress on your forehead as you come to realize the full impact of what is being said here.
It is, indeed, staggering.
For over 20 years, students and scholars of direct mail have begged me to unlock my creative vault and once again let light shine on some of my legendary letter leads that have shaped (and shaken) the very foundations of direct response marketing.
Sip from the sacred challis
Now you, too, can sip from the sacred challis and hold in your trembling hands some of the most successful (and highly coveted) sales documents in the history of written persuasion.
Indeed, for the historian of marketing, these monumental letter leads loom over the landscape like Mount Rushmore -- they are the best of the best -- and provide road maps to sales nirvana ...
... having transformed penny-pinching publishers into Gulfstream-owning oligarchs and shy, nervous mail clerks into Vice Presidents of Marketing with desks the size of aircraft carriers.
Master the sales secrets of the past
Today, as direct mail slouches towards Bethlehem and the Internet rises to take its place, smart interactive marketers are carving out new fortunes for themselves by learning to master the sales secrets of the past.
Shouldn’t you be one of them?
If you are a new student to the art of persuasion, you will now have access to an extraordinary volume of sales material that can show you step-by-step how to create your own breakthrough letters and garner riches beyond your wildest dreams.
For the working professional these documents will, of course, be instantly recognizable as the blueprints you need to unlock the doors marked PRIVATE -- doors which have hitherto been closed for decades.
- How do you sell a news publication when you can’t write about the news?
- How do you sell a popular women’s magazine using phrases like “nauseated by chemotherapy”?
- How do you persuade people who are illiterate they can earn millions writing blockbusters about their quiet little lives?
Lead after lead piling up in your hands like gold doubloons ... ready to be bitten into and tested for their veracity.
Do you qualify for this honor?
By now you’re probably straining at the bit, wondering how do I get my hands on this treasure of which you speak, Josh, and ... do I qualify for this formidable honor?
Patience, my friend. Patience.
All good things in due course. This is not Filene’s basement.
In fact, now would be appropriate time to pause and ask your family to gather round, so momentous is the occasion.
While you’re taking a minute to rearrange the furniture, let me share with you some information about myself.
For almost 25 years, I have forged a career in direct response marketing, writing freelance copy for the Titans of publishing. Time Life. Rodale Press. Meredith. Consumers Union. OxMoor House. Hearst. Playboy.
More recently, I have been asked to harness my skills to help sell membership organizations, insurance, credit cards, software, motivational speakers ... you name it.
Over the last few decades my clients have paid me handsomely -- hundreds of thousands of dollars to write the letter leads you can soon add to your personal marketing library.
Indeed, if you were to attend a DMA seminar on “How to Write a Sales Letter,” you might expect to pay $1,500 for the dinner scraps they feed you.
(The teachers of these courses regularly scratch at my door asking for permission to use my work for their lectures.)
But now, if you are a direct marketing professional ...
... if you are an Internet entrepreneur trying to master the art of persuasive writing ...
... if you are a student of copywriting and hope to someday leap onto the stage as a professional ...
... you can carry 10 LETTER LEADS THAT SHOOK THE DIRECT MAIL INDUSTRY in your breast pocket and stop “Writer’s Block” bullets for ...
Sound the trumpets!
Release the hounds!
Get out the smelling salts!
Nada. Zero. Zilch.
That’s right. You heard me, correctly.
For the same cost as the air you breathe, the sun you bask in, and the love that you feel in your heart, you can hold in your hands what some have called the Holy Grail of direct response marketing.
With good reason.
One glance inside this extraordinary document, and you’ll understand with a seer’s clarity how I craft letter leads other copywriters brazenly steal from … and would sell their mothers to write.
Within an hour, you will instinctively recognize the underlying structure behind an award-winning promotional letter and either how to write them yourself, or inspire others to creative genius.
Quite frankly, if I had this document when I started out, I could have saved myself five years of monk-like study.
So why not give yourself this rocket-booster of an advantage and claim your personal volume of 10 Letter Leads That Shook The Direct Mail Industry by clicking on the red button above.
If you don’t, your competitors surely will.
These 10 grand old ladies have had their day in the sun. We can now safely listen to the secrets they whisper to us.
Cordially,
Josh C. Manheimer
Norwich, Vermont
P.S. Of course, all rights are reserved, and no part of this special report may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, faxing, emailing, posting online or by any information storage and retrieval system, without written permission from J.C. Manheimer & Company, Ltd.
It is, in short, FOR YOUR BEAUTIFUL EYES ONLY!
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