Dear Reader,
"Oy, gevalt!" my mother said to me years ago. "You'll starve for sure."
She was talking about my decision to reject medicine and become a copywriter --
-- a copywriter whose work is featured in two books: MILLION DOLLAR MAILINGS and THE WORLD'S GREATEST DIRECT MAIL SALES LETTERS (four times).
“Why couldn’t you become a rheumatologist like your father?” my mother moaned.
“My legendary control for THE ASIAN WALL STREET JOURNAL quadrupled response, and it was written — in Chinese!”
“Did I mention I like to launch things?” I shouted through my mother’s bedroom door. “I’ve helped AIR & SPACE SMITHSONIAN launch their magazine … GEOGRAPHIC DATA TECHNOLOGY launch the entire digital mapping industry … and D.R. POWER launch a new-fangled barrel to burn your trash.”
WHEN AAA needed digital ads and a landing page to market their legendary roadside service because 50 million stuck drivers was just not enough …
WHEN MASA wanted to sell Emergency Rescue Insurance to parents whose geography-challenged children decided to take a term abroad in the Ukraine …
WHEN Cleveland Clinic … Mt. Sinai Medical Center … Harvard Health … needed powerful, long-form copy to acquire new subscribers for their health newsletters …
WHEN ConnectiCare needed to map out the cadences for all of their Medicare insurance mailings because 10,000 seniors turn 65 every day …
WHEN the nation’s largest medical group needed an expert strategist to reposition their service lines and then craft innovative full-page ads to run in Modern Healthcare …
WHEN The New England Journal of Medicine needed help promoting their CME program to physicians who had already forked over a king’s ransom for years of training ...
WHEN a non-profit fighting child abuse in schools needed a heart-breaking PR pitch to land a 5-page spread in PEOPLE magazine …
WHEN NBC needed a pilot script for a new TV show about Bellevue hospital; the hit drama, NEW AMSTERDAM, is now in its 5th season …
…. they dove for the phone and called me.
Now I’m hoping you will too.
I’d love to chat about what adding a world-class, direct response copywriter to your stable of talent might look like.
Josh C. Manheimer
P.S. Recently, one of the best copywriters in the English language, Richard Armstrong, created a monograph on how to tell stories to sell stuff. In it, he writes ...
“I am not the greatest storytelling copywriter in America. I believe that title belongs to Josh Manheimer. If you look at his website, you’ll see that his track record ... is almost unparalleled in the recent history of direct marketing. This guy doesn’t just beat controls. He bludgeons them to death with 100%, 200%, and even 300% victories. There is, quite frankly, nobody in the world who’s better at it.”
