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Josh C. Manheimer
"Your direct mail package for More Magazine indexed at 200 doubling response. That doesn't happen too often in magazine history and is the first time it's happened at Meredith."
--Ellen de Lathouder
V.P. Creative Services
Meredith Corporation
"Your Trigger package now tops our winner's list as the best-ever direct mail package for Rodale books with results 2 to 1 over the standard! In fact, response was so high, we had to change the print run."
--Kathi Ramsdell
Promotion Manager
Rodale Press
"Did Jennifer tell you that our Gooseberry Patch Christmas Cookbook package is making Oxmoor House direct mail history? It pulled an unbelievable response - so much so that we canceled our creative test for the next mailing, that it would be wasted money!"
--Julie Doll
Marketing Director
Southern Progress
"A 14% response is perfectly incredible!"
--F&W Publishing
"We were astonished when your direct mail package pulled 72% better. I had not thought such an increase was possible."
-Rob Dubin, Publisher
Sailing Quarterly
"Wow! Gross is 4 times and net is double!"
--Cynthia Zhao
Circulation Director
The Asian Wall Street Journal
"Just wanted to let you guys know that your package killed the control by more than 50%! Nice job!"
--Dean Lage
Belvoir Media Group

Dear Reader,

"Oy, gevalt!" my mother said to me years ago. "You'll starve for sure."

She was talking about my decision to reject medicine and become a copywriter --

-- a copywriter who just learned that 4 of his direct mail packages were featured in a book titled, "The World’s Greatest Direct Mail Sales Letters."

“Why couldn’t you become a Rheumatologist like your father!”
“Ma,” I replied. “ My junk mail package for U.S. News walloped their voucher control, won a Gold Circulation Management Award, and caused the entire promotion department to leap from desk to desk like grasshoppers in a May meadow.”

“My launch for MaryJanesFarm magazine pulled over 10% and caused the Publisher and list brokers to be caught on security cameras dancing arm-in-arm to the Virginia Reel.”

“My new control for The North American Hunting Club was such a big winner, the Marketing Directors replicated it for all ten of their clubs, and then were heard singing Swedish Christmas carols door-to-door in downtown Minnetonka.”

“Minnetonka?” she said. “Is that somewhere in New Jersey?”
“Ma, listen to me. Over the years, I’ve created the most successful direct mail package in the history of the Meredith Corporation, and the most successful package in the history of Rodale’s Book Division.”

“My winner for More magazine indexed 200. My control for Ten Minute Tech indexed 340. My package for The Asian Wall Street Journal quadrupled response, and it was written -- in Chinese!

She looked at me like I was from Queens.

Hi. My name is Josh Manheimer, and for reasons that are still somewhat mysterious to me, I can write direct response copy on par with some of the great legends in the industry.

If you ever have the opportunity to visit my farm here in Vermont, I'll give you a tour of my famous controls as if you were viewing old Masters at the Metropolitan.

Here is my historic sales letter for EVERYDAY HEALTH HINTS which helped it become the most successful package in the history of Rodale Press's book division.
"Should be vacuumed sealed in a museum somewhere," muttered Richard Armstrong -- an A-List copywriter with a client pedigree as long as my driveway.

Here is my earth-shattering sales letter for MORE magazine that resulted in the most successful package in the history of the Meredith Corporation.
"The copy is the best I've ever seen in a direct mail package," sputtered veteran Meredith Artistic Director, Jeff Thompson, with mouth-agape.

Here is my jaw-dropping package for COOKING LIGHT which pulled 10.55% and humbled the late, great copywriter, Bill Jayme.
(Bill graciously called to congratulate me before he passed away, and asked if I would consider changing careers.)

Here is ...
My mind-boggling sales letter for STORY magazine, written in one feverish weekend, which pulled 14%!

My throat-grabbing sales letter for WRITER'S DIGEST which could not be beaten for over ten years by some of the greatest copywriters in the English Language.

My mesmerizing sales letter for THE NEW YORK REVIEW OF BOOKS which dominated the mail for almost eight years.

My famous sales letter for PLAYBOY that caused men everywhere to leap onto chairs ... lean out windows, and shout to strangers passing by, "My God! You've got to see this!"

My shocking sales letter for NEW ENGLAND MONTHLY which caused Denison Hatch, the Editor of WHO'S MAILING WHAT to trumpet, "The four-page letter is a masterpiece of exclusivity, highly personal copy, mystery, irresistible teases, bold promises …It pulls a dazzling 35% cash with 80% pay-up. Bravo all around!"

Get the idea?

If it's dark, late, and you're standing at the corner of Internet Avenue and Direct Marketing Boulevard, you'll want me there beside you with my Copywriter Nunchucks.

Indeed for over 25 years I’ve built a reputation as one of our nation's top direct response copywriters, helping my clients launch their magazines ... sell their cookbooks ... fill up their membership organizations ... rev up their rototillers ... buy their software ... enroll in their credit cards ... and everything in between.

Perhaps you've heard of them?
Consumer Reports. Better Homes and Gardens. Quicken and Quickbooks. GMAC Auto Insurance. North American Hunting and Fishing Clubs. Time-Life Books and Videos. Newsweek. Playboy. The Christian Science Monitor.

In fact, here's what a few of my clients have to say about their experience after working with me ...
"Cash orders is 84%. That's fairly phenomenal, Josh."
-Colleen Cannon, Promotion Director, F&W Publishing

"Over 7% response! The results have blown us all away!"
-Bob Cohen ProCirc

"Big winner over our voucher. 40% lift in net!"
-G.K. Belvoir Media Group

"Your direct mail package is beating all others."
-Allen Williams Consumer Reports

"Your Yellow Poly package has been the control at Playboy for at least 12 seasons!"
-Phyllis Rotunno, Circulation Director, Playboy

Now may I use my expertise to help you?
All the Best,

Josh C. Manheimer - Signature

Josh C. Manheimer
Norwich, Vermont

P.S. Nothing makes me happier than when my copywriting peers write to me and say ...
"I've never written a letter to a direct mail copywriter before. But your subscription package for Writer's Digest was super!"
-Bob Bly, Author The Copywriter's Handbook

"Dear Josh, I swim in your wake. I have long admired your work and I often find myself recommending you when clients are looking to test something other than my stuff. I'm very good at selling clients on using me, but not quite as good at making the package! I steal shamelessly from you ..." -R.R.

"Damn you, Manheimer. I'm on a really tight deadline and unfortunately I just discovered your site. Not only did all the cool stuff on it cost me a good hour on my project, I'll probably have to polish up my copy an extra half dozen to get it anywhere near where you've raised the bar. Thanks a bunch." -D.D.

"I'm a direct mail copywriter too, and I like to keep a wary eye on the competition, and someone of your ability deserves the wariest of eyes!" -Richard Armstrong

"Finally got this year's copy of Who's Charging What! Had no idea it was you who did so many of my favorite packages. Your work reminds me why I got into direct in the first place. Thanks for showing the rest of us the way!" -T.B.

By now you can probably tell, I'm good at my day job.

So why not make contact?

I'm quite nice. And I'm sure we'll enjoy talking about how to motivate your audience to light up brighter than the Christmas tree at Rockefeller Center.



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