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Direct Response
Copywriter Blog


The Best Project Brief I've Ever Received

Over three decades I've been assigned hundreds of direct response campaigns to sell all kinds of things.

One day I might be launching Air & Space Smithsonian (the magazine). 

Another day I might be selling a new-fangled barrel to burn your trash for DR Power.

Some projects come at me as a quick phone pitch from a Publsiher while I'm in the barn feeding the horses.

But most arrive more formally -- a direct marketing manager will forward me their project brief.

The best one I've ever received was for a Time-Life book series for GREAT FIGHTING JETS.

The Marketing Manager was a skilled copywriter, so he was not shy about sharing what he thought would work.

Feel free to download and enjoy.

The Best Project Brief I've Ever Received


P.S.  You can see the end result here:




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