Direct Response
Copywriter Blog
YES NO MAYBE! WRITING CIRCULATION OFFERS
YES NO MAYBE -- WRITING OFFERS FOR MAGAZINE CIRCULATIONHere's what you need to know.
Response is sensitive to what may look like insignificant variations.
HARD OFFER
YES! Enter my subscription to TROUT FISHING MAGAZINE and bill me later for only
$15, a savings of $9.00 off the regular price. I understand that I can
cancel at any time and receive a prompt refund for the balance of my
subscription.
FIRST ISSUE FREE (SOFT OFFER)
YES! Send me a risk-free copy of TROUT FISHING. If I like it, my price for
a full year (5 more issues for a total of 6) is only $15, a savings of
$9.00 off the regular price.
NO COST, OBLIGATION OR COMMITMENT! If you decide
not to subscribe for any reason, all you do is write "cancel" on your
bill. You'll owe absolutely nothing and you can keep the issue FREE
with our compliments.
YES, NO, MAYBE OFFER
YES Send me a sample issue of TROUT FISHING to examine at no
cost or obligation. Bill me later at the special introductory rate of $15
for one 11 year (five additional issues). That's a savings of $9.00 off
the regular rate. If not delighted, I can cancel, owe nothing, and keep
the issue free.
NO Give my free preview copy to someone else.
MAYBE Send me the current issue at no risk, obligation or commitment. If I decide to subscribe, I'll let you know by paying the bill I'll get later. If I don't want Trout Fishing, I'll write "cancel" across the bill, owe nothing, and keep the issue—absolutely free.
PURE MAYBE
I may be interested in your magazine, but I would like to see a copy before making up my mind. Send me a copy of TROUT FISHING so I can
see for myself. If I like TROUT FISHING, I understand that I will be entitled to the special introductory rate of $15 (five more issues for a total of six), If for any reason I wish to cancel, I'll write "cancel" on your invoice and send to it back with no further obligation or commitment.
I ACCEPT, I DECLINE, I'M NOT SURE
I ACCEPT. Please send me the next issue FREE and reserve my subscription at the special low price. If I decide to continue, my price for
a full year's subscription is only $16 for all 11 additional monthly issues. If I decide not to continue, I'll simply return the subscription bill
within two weeks marked "cancel" and that's that. I've spent nothing. I owe nothing.
I DECLINE. Don't send me anything. No FREE issue. No subscription.
I'M NOT SURE. Send me the next issue with no strings attached.
Later you may bill me for a full year's subscription of 11 additional
monthly issues for only $16. If I'm not satisfied with my FREE copy, I
may write "cancel" on the subscription bill, return it, and that's that.
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