"I've never written a letter to a direct mail copywriter before. But your subscription package for Writer's Digest was super..."
More Magazine
"Your direct mail package for More Magazine indexed at 200 doubling response. That doesn't happen too often in magazine history and is the first time it's happened at Meredith."
--Ellen de Lathouder
V.P. Creative Services
Meredith Corporation
V.P. Creative Services
Meredith Corporation
Cooking Light
"JOSH: 10.55%! Congratulations!"
--Ellen de Lathouder
Circulation Director
Southern Progress
Circulation Director
Southern Progress
MARYJANESFARM MAGAZINE
"Not sure if anyone's mailing these days. And I'm really not sure anyone's posting 10% response rates. Anyone, that is, but MaryJanesFarm!"
--Greg King
V.P. Marketing
Belvoir Media Group
V.P. Marketing
Belvoir Media Group
Writer's Digest
"I've never written a letter to a direct mail copywriter before. But your subscription package for Writer's Digest was super."
--Bob Bly
Author, The Copywriter's Handbook
Author, The Copywriter's Handbook
Playboy
"This package does an outstanding selling job with a logic that would make it difficult for a targeted prospect to refuse."
--Gold Folio Judges
Ten Minute Tech
"Your direct mail package indexed 340! Unbelievable!"
--Kim Souza
Marketing Manager
Affinity Group
Marketing Manager
Affinity Group
The Christian Science Monitor
"It was a pleasure to finally talk to the Josh Manheimer. I hope you can beat your own control!"
--Cassandra McDermott
Circulation Director
Circulation Director
The Asian Wall Street Journal
"Wow!" Gross is 4 times and net is double!"
--Cynthia Zhao
Circulation Director
Circulation Director
Story Magazine
"A 14% response is perfectly incredible!"
--F&W Publishing
Everyday Health Hints
"Your Trigger package now tops our winner's list as the best-ever direct mail package for Rodale books with results 2 to 1 over the standard! In fact, response was so high, we had to change the print run."
--Kathi Ramsdell
Promotion Manager
Rodale Press
Promotion Manager
Rodale Press
Trail Rider
"Just wanted to let you guys know that your package killed the control by more than 50%! Nice job!"
--Dean Lage
Belvoir Media Group
Belvoir Media Group
Vermont Magazine
"You are still winning big. Still by a factor of 2 to 1. In fact, BOTH of your packages (regular pkg and double card) are winning big."
--James Barker
Vermont Magazine
Vermont Magazine
New England Monthly
"The four-page letter for New England Monthly is a masterpiece of exclusivity, highly personal copy, mystery, irresistible teases, bold promises. It pulls a dazzling 35% cash with 80% pay-up!"
--Denison Hatch
Who’s Mailing What!
Who’s Mailing What!
The Artist's Magazine
"Cash orders is 84%. That's fairly phenomenal, Josh."
--Colleen Cannon
Promotion Director
F&W Publishing
Promotion Director
F&W Publishing
Chicago Home
"I'm a direct mail copywriter too, and I like to keep a wary eye on the competition, and someone of your ability deserves the wariest of eyes."
--Richard Armstrong
AAA-Level Direct Mail Copywriter
AAA-Level Direct Mail Copywriter
Grooves
"Your package beat the control in both house and rental. House response was 18% higher, rental response was 54% higher!"
--Steve Sachs
Time Life
Time Life
Time-Life Nature Series
"Control!"
Art & Antiques
"One way to intrigue is with teaser copy on the outer envelope that is so wildly interruptive and outrageous, you simply must find out what's going on inside."
--Denison Hatch
Who’s Mailing What!
Who’s Mailing What!
Horticulture
"The improvement in p(1) net subs was a whopping 45%!"
--Chris Salem
Circulation Director
Circulation Director
Playboy #2
"Your Yellow Poly package has been the control at Playboy for at least 12 seasons!"
--Phyllis Rotunno
Circulation Director
Circulation Director
North American Hunting Group
"Both your Hunting Life Member and your Cooking new member/magazine tests are looking good. The gross pulls on both are handily beating our controls."
--Tony DeFrance
North American Membership Group
North American Membership Group
Gooseberry Christmas Cookbook
"Did Jennifer tell you that our Gooseberry Patch Christmas Cookbook package is making Oxmoor House direct mail history? It pulled an unbelievable response - so much so that we canceled our creative test for the next mailing, thinking that it would be wasted money!"
--Julie Doll
Oxmoor House
Oxmoor House
Horse Journal
"As usual, a stellar effort! In reviewing HORSE JOURNAL'S status today, I was again struck by the impact of your HORSE SENSE package. It has really helped the momentum and strength of the title."
--Donn Smith
Belvoir Publications
Belvoir Publications
New England Monthly
"Yes, you're winning, pulling 50% better than the old control and without serious fall-off in credit payup."
--Sam Shulman
Circulation Director
Circulation Director
Doubletake
"Your package beat our launch package by almost 50% on a net response basis. This is a phenomenal response!"
--Jackie Prince
Doubletake
Doubletake
Time-Life's Library Of Curious Facts
"Control!"
Birder Magazine
"Your launch package pulled really well! On top of that, you were such a pleasure to work with!"
--Sandy Ress
Publisher
Publisher
Mary Englebreit's Home Companion
"Over 7% response! The results have blown us all away!"
--Bob Cohen
ProCirc
ProCirc
Kitchen Garden
"Here's a launch control that makes me almost believe that the traditional (read time-tested and known-to-perform) creative approach to subscription packages is on the upswing."
--Elaine Tyson
Circulation Management
Circulation Management
Healthy Heart Cookbook
"Manheimer and Wise have taken this technique to the next generation with a knockout of a package ... in which they 'stole smart'."
--Denison Hatch
Who's Mailing What!
Who's Mailing What!
THE NEW YORK REVIEW OF BOOKS
"The whole tone of the package is a nice mix of sarcasm and empathy. It brings the reader into the joke and makes for intimacy, which leads to sales."
--Inside Direct Mail
Best Ever RV Recipes
"Control!"Affinity Group
Healthy Diabetic Cooking
"Control!"
Country Home
"Control!"
Cook Healthy, Cook Quick
"Control!"
Adirondack Life
"Control!"
Southern Living Regional Recipes
"Control!"
The Artist's Magazine #2
"Control!"
Birthday Life
"Control!"
British Heritage
"Control!"
Woodworking With Carlyle Lynch
"Control!"
Christmas with Southern Living
"Control!"
Classic American Quilt Collection
"Control!"
Consumer Reports Travel Letter
"Control!"
Santa's Great Book
"Control!"
Complete Do Ahead Cookbook
"Control!"
Cookie Jar
"Control!"
Country Home #2
"Control!"
Rodale Needle Craft Book Club
"Control!"
Cooking Pleasures
"Control!"
Crochet Fever
"Control!"
Dream Shop
"Control!"
The Good Life
"Control!"
Great Fighter Jets
"Control!"
Healthy Aging
"Control!"
How?
"Over the years you've created winning packages for nearly all of our titles: The Artist's Magazine, HOW, SPARK!, and Story."
-- Colleen Cannon
F&W Publlishing
F&W Publlishing
Indulge
"Control!"
Iron on Transfers
"Control!"
Healthy Aging #2
"Control!"
Jigs
"Control!"
Quick Classic Quilts
"Control!"
Midwest Living
"Control!"
Sewing Express
"Control!"
New England Journal of Medicine
"Control!"
New England Monthly #3
"Control!"
NFPA
"We are very happy about our response rate!"
--M.T.
Marketing Specialist
National Fire Protection Association
Marketing Specialist
National Fire Protection Association
Alternative MD Advisor
"Control!"
Far Eastern Economic Review
Control!
Education Week
"We rolled out with the voucher and so far so good!"
--T.S.
Founder
www.worldpress.org
Founder
www.worldpress.org
Popular Mechanics
"8 Year Control!"
Consumer Reports
"Your direct mail package is beating all others."
--Allen Williams
Circulation Manager
Consumer Reports
Circulation Manager
Consumer Reports
New England Monthly
"The four-page letter for New England Monthly is a masterpiece of exclusivity, highly personal copy, mystery, irresistible teases, bold promises. It pulls a dazzling 35% cash with 80% pay-up!"
--Denison Hatch
Editor and Publisher
Who's Mailing What
Editor and Publisher
Who's Mailing What
Naval History
"I am not the greatest storytelling copywriter in America. I believe that title belongs to a copywriter by the name of Josh Manheimer."
--Richard Armstrong
A-List Direct Response Copywriter
A-List Direct Response Copywriter
