Harvard Back Pain Newsletter Launch

Problem: Harvard Health needed to launch a new back-pain publication into an overcrowded market dominated by surgery hype, miracle cures, and dubious supplements.

Solution: Built the package around clinical authority and patient empathy — leading with the immediate moment of pain and guiding readers toward conservative, evidence-based treatment from Harvard Medical School physicians. Structured as a Charter launch to drive urgency and early response.

Result: Successfully launched the new publication and validated market demand in a highly competitive health category.

Harvard Health