The Official Website of Powerhouse Direct Response Copywriter and Performance Creative Strategist, Josh C. Manheimer
Welcome to Josh's
DMU
Direct Mail University
Need inspiration? Thumb through my legendary direct mail campaigns and learn how I beat controls.
PUBLISHING DIRECT MAIL
Dogster
Launch | Direct Mail Copywriter
Story Magazine
Direct Mail New Magazine Launch
Mary Engelbreit Home Companion
Direct Mail New Magazine Launch
Time Life Great Fighting Jets
"Control!"
Crayola Kids
"Control!"
Saddle Club
"Control!"
US News and World Report
Direct Mail , Audience Development
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Kitchen and Cook
"Control!"
Inc
"Control!"
Fortune
"Control!"
Oil and Gas Journal
"Control!"
Civilization
"Control!"
How Magazine
Direct Mail , Audience Development
Spark Magazine
Direct Mail New Magazine Launch
100 Greatest Books Ever Written
"Control!"
First Edition Library
"Control!"
Metropolis
"Control!"
More Magazine
Direct Mail Audience Development
Air and Space Smithsonian
"Control!"
Smithsonian
"Control!"
Writer's Digest
Direct Mail , Audience Development
Time Life Nature Video Series
"Control!"
The Week Magazine
"Control!"
Scientific American
"Control!"
NY Review of Books
Direct Mail , Audience Development
Art and Antiques
Direct Mail , Audience Development
Chicago Home
Direct Mail , Audience Development
Country Home
"Control!"
Education Week
Direct Mail , Audience Development
Teacher
"Control!"
The Asian Wall Street Journal
Direct Mail
Far Eastern Economic Review
"Control!"
Sales and Marketing Management
"Control!"
Popular Mechanics
Direct Mail , Audience Development
The Christian Science Monitor
Direct Mail , Audience Development
Cooking Light
Direct Mail , Audience Development
MaryJanesFarm
Direct Mail , Audience Development
Naval History
Circulation Direct Response Copywriting
Valueline Investment Letter
Financial Direct Mail Copywriting
Cleveland Clinic Men's Health Advisor
"Control!"
Rodale's Everyday Health Hints
Rodale Press Direct Mail
Healthy and Hearty Diabetic Cookbook
"Control!"
Sound Physicians B2B Print Campaign
Answers to Your Questions About Direct Response Marketing
A ton. Soon you can access my 5-year control for POPULAR MECHANICS, an 8-year control for THE N.Y. REVIEW OF BOOKS, a 10-year control for WRITER'S DIGEST, and an 11-year control for THE NATIONAL FIRE PROTECTION ASSOCIATION. Soon you can get your hands on my launch for Story Magazine, which pulled 14%. My package for COOKING LIGHT, which grossed 10.55%. My winner for DOUBLETAKE, which doubled anything they'd ever stuck in a mail sack. Soon you can read to your children at night my acquisition effort for THE ASIAN WALL STREET JOURNAL which quadrupled response, and it was written—in Chinese!
My baby. Today it's harder and harder to get your hands on great, proven direct mail packages from the past. Not that long ago you could climb into the dumpster behind any post office and cart away a veritable library of brilliant junk mail. Today, you'd just get covered with chewing gum and credit card offers. DMU is my attempt to make available to students of direct mail dozens of my legendary direct mail controls which rocked direct marketing to its molten core.
Yes. In a secure SCIF. Each pdf will be stamped with your name and is FOR YOUR BEAUTIFUL EYES ONLY.