Let's just say I'm pretty good at my day job. You'll find my work featured in MILLION DOLLAR MAILINGS, WHO'S MAILING WHAT, INSIDE DIRECT MAIL, and THE WORLD'S GREATEST DIRECT MAIL SALES LETTERS (four times). 

I've created the most successful direct mail campaign in the history of Rodale Press.  The most successful in the history of the Meredith Corporation.  And huge, historical winners for The Danbury Mint and Time-Life (OxMoor House).

I've had an 11-year control for THE NATIONAL FIRE PROTECTION ASSOCIATION.  A ten-year control for WRITER'S DIGEST.  An eight-year control for SOUTHERN LIVING. And a five-year control for THE NY REVIEW OF BOOKS. 

My control for THE ASIAN WALL STREET JOURNAL quadrupled response and -- it was written in Chinese! 

My sales letter for CONSUMER REPORTS rolled out to 40 million people, and my winning effort for BETTER HOMES AND GARDENS would mail to every household in the country. 

It's not unusual for me to get love letters like this from my professional colleagues:

If you want to witness brilliance, go to Josh's website and read every single word of every single page. Then save the pages to your computer and repeat the exercise again next week. Then the week after. Continue doing this week after week. In just a few months of this routine, you'll have gained more copywriting insight than sitting down with Gene Schwartz himself. That Josh dude is a monster. And there's a ton you can pick up from his samples on his website.  —K.G. (Facebook)

Because a fresh perspective from a proven, old school, direct response copywriter can energize your folks with fresh ideas ... offer new ways of presenting old features and benefits ... supply innovative nuances to how you phrase your offer and guarantee ... create captivating voices (demanding to be heard) who really speak to your audience ...

... which all conspire to help widen the columns on your spreadsheets with big response breakthroughs.

I've  gone up against the best copywriters in the world—and beaten them. How?

By getting your audience to nod their heads in agreement and trust what you have to say. By tapping into their desires, their fears, and their sense of urgency to drive action now. By crafting great stories to capture attention.  Powerful features and benefits to trigger their engagement.  Iron-clad guarantees to reassure those who are hesitant.  Compelling offers to motivate qualified buyers to say, “YES!” now.

These universal truths of direct marketing work in print and online.

I'm portable. I offer you the flexibility to scale your team as needed.

It's not easy to sell the same thing over and over.  I've been privileged to work across many verticals in my career and I'm struck by how good ideas cross-pollinate. 

It's not unusual for my copywriter colleagues to discover my work, steal everything on my website, and then post on Facebook where the gold is hidden ...  

"If you want to witness brilliance, go to Josh's website and read every single word of every single page. Then save the pages to your computer and repeat the exercise again next week. Then the week after. Continue doing this week after week. In just a few months of this routine, you'll have gained more copywriting insight than sitting down with Gene Schwartz himself.  That Josh dude is a monster. And there's a ton you can pick up from his samples on his website." --K.G. 

No secret.  Hard work. I started my copywriting career when mailboxes were bursting with brilliant sales letters by the best freelance copywriters in the world.

I would climb into the dumpster behind my post office, drag home garbage bags of direct mail, and study how the great copywriters and designers teamed up to craft their elaborate mail packages.

Almost everything you see today on the web found an earlier form in print.

For large, easily definable projects where I go off and do my thing, we can establish a set fee--half up front.  

If, however, you want to throw a dozen of your most challenging conversion headaches at me, some clients have found it more convenient to pay me monthly so I thoroughly understand their business and can then tackle problems as they arise.

I'm easy and flexible.

Got a different plan in mind that works for you and your accounting department?  Let's chat. 

I can. I will work with your in-house design team, if you have one, or partner with the rock star, freelance, direct response graphic designers. I'm a creative Stop-and-Shop.

A direct mail copywriter is a professional writer who specializes in crafting persuasive marketing materials designed to be sent directly to a target audience through the mail. The goal is to generate a response—usually a sale, a donation, a subscription, or a lead.

Unlike general advertising copywriters, direct mail copywriters are response-driven. That means they write with a specific action in mind and measure success by how many people take that action.

What a Direct Mail Copywriter Writes:

Sales letters (the long-form kind that comes in an envelope)

• Postcards
• Self-mailers
• Catalog copy
• Insert mailers and envelope teasers
• Response devices (order forms, reply cards)
• Follow-up sequences

What Makes This Role Different:

Measurement: Every campaign has a clear ROI. You know how well it worked by the response rate.

• Testing: Small changes (like a headline or call to action) are tested to see what improves results.
• List targeting: The message must match the audience, often segmented by past behavior, income, geography, etc.
• Offers: Direct mail copywriters understand how to structure and position irresistible offers.

Industries That Use Direct Mail Copywriters:

Insurance

• Health and wellness
• Financial services
• Publishing and subscriptions
• Nonprofits and fundraising
• Membership and affinity programs
• Consumer products (especially high-ticket or recurring offers)

In short, a direct mail copywriter doesn’t just write to sound good—they write to get results in the mailbox.

Turns out my old school copywriting skills are not only transferable to the digital world, but give me a perspective (and an edge) that is hard to replicate -- thank goodess!  As a result I hear from ...

• Super smart founders, entrepreneurs, artists, mad scientists ... with brilliant ideas who ask me to help put their feverish ideas on paper and articulate their messaging -- clearly and compellingly.
• Savvy performance marketers who know testing fresh creative from the best copywriters in the world is the fastest way to get big, historic wins.
• Agencies and printer's (with In-house agencies) often ask me to fill in when they look around and realize they have gaps in their skill set.